The Valdobbiadene Prosecco Superiore DOCG Valdobbiadene Japo is Official Partner of Udinese Calcio.
From the 2023/24 football season and continuing into 2024/25, our premium sparkling wine range Japo is sponsor of the Friulian football team, with which we share the same values and goals: professionalism, reliability, local territorial attachment, international vision, and promotion of talent. Japo is a brand whose strength lies in its link with the territory and its pursuit of excellence. In the same way, Udinese Calcio team is strongly rooted in the region where it belongs and is always in search of new talents.
The choice to associate the Japo brand with Udinese Calcio stems from the heart - Gianni Coassin, founder and owner of C&C has always been a fan of the Friulian team - and from the mind: Udinese is a well-respected and appreciated football team, both in Italy and abroad, which established its reputation on values such as fair play, honesty, and meritocracy, principles that we also follow in the production of Japo.
Japo, the flagship of our sparkling wine range, embodies the uniqueness of a marvellous territory, the Valdobbiadene, made up of steep hills furrowed by vines cultivated with Glera, the variety at the basis of Prosecco, and embodies the value of family, true pillar of this line, which owes its name to Jacopo Coassin, owner of the company together with his father Gianni.
With the 2023/24 season, we brought the Japo brand into the Bluenergy Stadium, one of the most beautiful and welcoming pitches in Europe, and we are proud to repeat this partnership for 2024/25.